I am hopefully reaching the home straight on my new website.
It’s taken a while to get here though!
There is a wide variety of choices on offer for a crafter looking for a website to showcase or sell their makes, and you don’t always need to spend a lot of money to get what you want. It can be a bit of a minefield, so I thought I’d share some of the things I’ve learnt!
Where to build your online presence
So, you want a website, but where do you start? The first question you need to ask yourself is what you want to achieve. Do you want to:
- Showcase your work
- Sell your makes
- All of the above
Content, content, content
The key things to remember about content are:
- Keep it simple. You have seconds to grab someone’s attention so best to put your products on your homepage
- Don’t be wordy, people don’t read the same way online. They scan for info
- Keep a good colour contrast. Black on white is easy to read. You don’t have to use this but avoid dark text on dark backgrounds or white on a pale background
- Don’t use images instead of words
- Test your website on friends and fans. Get them to carry out typical tasks you might expect other visitors to do. How do they get on?
- To help your website show up in search engines, use the words that people might type in when searching for your products in your product descriptions and text
- Have links to other websites on your website (even if just Twitter and Facebook) as it will help search engines find your website
- Have great photos!
There’s probably lots more… Have a look at other websites and see what you think of them. What’s good and what do you find hard?
I’d be really interested to hear your experiences of building a website. Are there any sites you recommend? Any things to avoid?
I’d also be grateful if anyone could help me out by testing my nearly finished site with their honest advice. If you want to help me, get in touch and I’ll send you a link. I’ll do the same for you if you need it!